As media outlets grow, consolidate and change, consumers still seek out news and information relevant to their daily lives. Consistently, local "micro-targeted" media fill that important role and deliver indispensible content.
A recent Pew Research Center study showed that consumers select from an array local media – including newspaper, local TV and online – and make their media choices based on the information they seek. Newspapers (both print and online) are the source turned to most for more topics than any of the other media type studied.
re:fuel specializes in planning and executing high-impact campaigns deploying "local" media and promotions on a national, or even international, scale.